41% of people would rather receive updates through texts, and only 22% would prefer email.
60% of people read messages within five minutes.
90% of all SMS messages are bu leads opened, whereas the open rate for email is only 20%.
Nearly 6 billion people will have access to SMS technology by 2025.
As a marketer or business owner, you can express anything you want through these messages — just make sure the content corresponds with the audience’s stage of the sales funnel. Some SMS marketing examples are:
Thanks for signing up.
Get 20% off with code FRIDAY20.
Your appointment is tomorrow.
This product is back in stock.
Your cart will expire soon.
And now, let’s discuss eight elements the best SMS campaigns have in common.
Ask for Users’ Permission
First and foremost, you need permission to send messages. Otherwise, you may not only damage your customer relationships but also could face legal issues.
Remember that SMS is a more personal channel than some other forms of mobile marketing, like social media, so you want to start these interactions properly. Give users the option to accept or reject future messages at the stage of their choosing — when they download an app, make their first purchase, subscribe to emails, etc.
If they respond affirmatively, you can go on with your SMS marketing campaign. If they respond negatively, analyze the potential reasons. Perhaps you’re asking too soon, or you need to tweak your request for more opt-ins.
Don’t Spam
Every company has its own approach to bulk SMS marketing, with the frequency of messages depending on the overall strategy and seasonality. But as with most marketing interactions, less is more. The more meaning you can insert into a small set of messages, the better.
Start with 4-5 messages a month, examine the results, and slowly increase to 10. To keep your subscriber count low, avoid mass text messaging that goes way into double digits. There are exceptions, of course. For example, high-frequency buyers won’t mind getting texts more often. Or you can be more intense with marketing during the holiday season.
You will be able to figure out your ideal frequency through trial and error. Monitor any upticks in churn, and go lighter on messages.
Be Creative
SMS Marketing example 1
Text communication with your audience should be fun. While true originality is hard to achieve, you need to somehow stand out from an endless supply of content and advertising.
Also, SMS is highly conversational, so treat it as a two-way interaction channel. Ask questions and encourage users to message you back, which will provide a human element to your marketing.
Your delivery is scheduled for 12/20. On a scale from 1 to 10, how excited are you?
_________________
bu leads
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