The ultimate goal of visual content marketing is to quickly deliver a message, offering information that is also easy to remember. 2nd The visual content is emotional You've probably heard the saying "a picture is worth a thousand words." This means that visual content can reach viewers in a way that words cannot. Especially when it comes to capturing a user's attention in seconds, visual content is essential. You can Job Function Email List convince them in a matter of seconds to spend time on your page, click on your offer, or accept your service. See the following example: kelloggs Instead of writing a thank you message on the box, Kellogg's decided to pay tribute to its Australian suppliers by focusing on a visual and emotional message. Surely, the choice of this visual strategy (the sad face of the rooster) has led more people to read the message in which Kellogg's explains how the iconic cornflakes will not be the same without their Australian suppliers. 3rd Visual content adds value to your content Content marketing is about creating something that gives value to your readers.
Text-only content can work well in a niche market - it will only be read by users who are interested in reading long articles on certain topics they are searching for. No matter how interesting your content is, users are unlikely to read your page from top to bottom without incorporating some visual elements. Visual content keeps your visitors on your page longer, which also has a positive impact on SEO. This means that your page ranking improves, you get more traffic and, in the best case, your income increases. º º º º White paper improve SEO and SEA with keywords What are the success factors of visual content marketing? All types of visual content have elements in common that are useful for the real success of this marketing strategy: Images are a universal language They provide instant messages: the brain processes images much faster than words They are remembered much more easily summarize a text Users like them They facilitate the reading of texts They keep users on your page longer Images can strengthen brand recognition They can stimulate: If your users have an emotional connection with your brand, they are more likely to become loyal customers.
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