There is no point in developing and executing a strategy if you do not then measure and check whether what you proposed is really working or not. In the digital environment there are many indicators that can help you detect the weaknesses of your brand on social networks.
In order to make this diagnosis, we show you some of the symptoms that will determine the proper functioning of a strategy.
Are you where your target audience is?
That all brands have a presence on social networks has Telegram Number Data
been a reality for years. But, what is also real is that very few have known how to bet only on those networks where their presence makes strategic sense. It is essential to focus your efforts on those places where your audience is.
Therefore, close those networks that are not generating a community around your brand. If your audience is on TikTok, don't open it on Twitter. And in the same way, do not open profiles for specific campaigns that, once finished, you will have to close (and therefore you will lose the people who have been interested in your product or service and have interacted with it).
More is less: focusing your efforts on those social networks where your audience is is key for a strategy to work.
Do you meet the proposed KPIs ?
Measurement is essential to be able to diagnose if what you are doing is aligned with what you want to achieve. And, although this is surely something you already know, it is most likely that your answer to the next question will be hesitant: “Are you sure that your social media strategy is building on the objectives that you once set?”
Therefore, always check, through the KPIs you set, that you are obtaining results aligned with your objectives . Otherwise, you may (or may not) achieve successes that will not translate into business results in any case.
Is your engagement above 1%?
We assume that not all of us measure engagement in the same way. But the most reliable and universal formula is the one that compares the number of interactions per publication with the people reached with said publication (and not with the number of followers, since not all of them are impacted by our content).
formula-engagement
Therefore, a Facebook page with a good engagement ratio will be one that has an average of 2% (with 1% being acceptable). An engagement below 1% is a sign that the content is not engaging with the audience. In that case, rethink your content categories and look for the creative twist that helps you, above all, surprise the user.
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