Michele Neri, CEO of IperCeramica , explained it to me . How do you tackle the challenge of digital transformation in a company like yours: From both components, because even though they are two different worlds, they are both strategic. When I arrived in the company, a few years ago, we had five stores and the people in charge of managing activities such as truck movements, stock trends, material consumption reporting and more were two.
Today we have 87 stores and only one person follows qatar number data the various processes. Complexity does not increase linearly and must be managed through the automation and digitalization of operations , starting with procurement and logistics. Does the same apply to the customer? Customer-side digitalization revolves around the organized fusion of online and offline channels. Sales activity, in our case, is something special because the average customer generally meets us a few times in their life, but wants to understand very well what they are buying and must be followed in a careful, competent and loyal way.
This experience is usually lived in the store because many people still feel the need for physical contact, in-person advice, physical contact with the product. However, the pandemic has changed the scenario. Our online sales, although marginal on the total, have grown and today represent 5% . But the great leap forward was made on the website, where we record an average of around 120 thousand individual accesses per day , a number that has practically doubled in twelve months.
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